"Data fuels digital innovation and growth.

Turning insights into transformative digital strategies is my mission.

My expertise is aimed at changing the world.

The digital world."

I lead digital commerce initiatives that bring together e-commerce, e-retail, CRM, paid media, and omnichannel customer experience.

With over 10+ years of experience in digital marketing and retail, I work across D2C websites, e-retail partners, CRM, loyalty, media, and digital operations.
My role combines strategy with "hands-on" execution, from website management, digital merchandising, product and campaign launches, promotional planning, and e-retail activation to CRM journeys, paid-media campaigns, and performance analysis.

 

I have led the launch and growth of digital commerce channels, including D2C websites, marketplace storefronts (Amazon), Click & Collect services, and O+O digital gift card solutions. I like building more connected experiences across online and offline touchpoints, from customer acquisition and discovery through conversion, loyalty, and retention.

 

CRM is a core part of my background. I have developed strategies across acquisition, conversion, retention, and loyalty, built and optimized email and SMS journeys, used customer data to improve segmentation and personalization, and contributed to loyalty program development and activation.

 

I work closely with local and global teams across e-commerce, retail, media, CRM, IT, supply chain, and brand functions. I value clear collaboration, practical problem-solving, and strong operational execution, especially in complex corporate environments where priorities, markets, and stakeholder needs must come together.

 

I also lead and develop teams by creating clarity around goals, supporting professional growth, and helping people deliver meaningful work.
 
Fluent in French and English, I bring a customer-focused, data-informed, and collaborative approach to building digital experiences that support sustainable growth and long-term customer relationships.


I use data, customer insight, and new technologies to identify opportunities, improve e-commerce performance, and build more relevant customer experiences.