Digital expert in Ecommerce, CRM, Loyalty & eRetail
My journey
I drive digital growth, enhance customer experiences, and optimize ecommerce performance through data-driven strategies.
As a Digital Marketing, Ecommerce, and CRM Expert, my role spans across several key areas:
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Ecommerce Management: I manage digital sales channels, oversee budgets, and align strategies with market needs to drive growth across D2C website. I implement promotional strategies and ensure operational excellence in digital sales.
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Digital Strategy & Performance Optimization: I analyze digital sales metrics and user data to refine strategies, enhance customer journeys, and drive growth across transactional and non-transactional websites, eRetail, and other digital platforms. I ensure seamless omnichannel integration (O+O) and lead digital transformation initiatives.
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CRM & Data Activation: I focus on 1st-party data collection, segmentation, personalization and CRM roadmaps, optimizing email & SMS campaigns, A/B testing, and customer journeys to improve acquisition, retention, and loyalty.
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Partnerships & Collaboration: I lead digital partnerships, optimizing brand reach and revenue. I work with local and global teams to share insights, best practices, and ensure project success.
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Team Leadership: I manage goals, provide feedback, and foster professional growth within my team, ensuring alignment with business priorities and performance.
Focused on measurable results, I continually innovate, leveraging data and new technologies to future-proof ecommerce and maximize brand performance.
Digital E-Commerce O+O CRM E-Retail Loyalty Program
Personalization Customer Engagement A/B Testing
Cross-selling & Upselling Customer Segmentation CLV
Retention Customer Journey Mapping Analytics
Data-driven insights Reporting
Digital Expert Driving Customer-Centric Growth Through Ecommerce Excellence and CRM
I’m a digital marketing professional passionate about building customer-centric strategies that drive growth and brand loyalty. With extensive experience across CRM and ecommerce in D2C online-to-offline (O+O) & B2B environments, I specialize in creating data-driven campaigns that deliver measurable business impact.
My expertise spans email automation, personalization, A/B testing, customer segmentation, and loyalty program development. I’ve led successful acquisition and retention initiatives across email, SMS, and digital platforms, consistently improving engagement, lifetime value, and CRM performance.
I’m deeply analytical and always focused on the numbers, but I also believe in the power of collaboration and knowledge sharing. I thrive in environments where cross-functional teamwork and innovation come together to solve complex challenges. Whether leading digital projects or optimizing customer journeys, I’m always driven by the goal of maximizing value for both the customer and the business.
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