E-Commerce, CRM & Loyalty Program hold no secrets for me.

My expertise is aimed at changing the world.

The digital world.

When people ask me what I do on a day-to-day, it's always hard to explain.
They think I just send e-mails, but it's much more than that...

As a CRM & Loyalty Manager, my responsibilities involve both operational and strategic tasks.
 
Operationally, I build CRM roadmap, oversee email & SMS campaigns, ensuring that the right information is sent, at the right time, to the right person.
I manage customer databases, segmenting them for targeted marketing campaigns. Additionally, I analyze data to derive insights for personalized interactions with customers and to send them relevant communications based on various criteria.
 
Strategically, I develop and implement a loyalty program to enhance customer retention.
This includes designing a promo calendar, reward structures, assessing program effectiveness, and iterating based on data-driven insights.
I collaborate with cross-functional teams to align CRM efforts with broader marketing strategies.
 
Continuous monitoring of industry trends and emerging technologies helps me optimize our approach for long-term customer engagement and satisfaction.